How I Can Help
Your organization has a story worth discovering.
Let’s make sure the right people can find it.
Maybe you want to grow your audience, strengthen your digital presence, tell your story more effectively, or bring deeper musical and historical context to your programming.
You don’t have to figure it all out on your own.
I bring together digital strategy, storytelling, audience development, and musicological expertise to help arts and nonprofit organizations turn great ideas into thoughtful, practical strategies.
You bring the mission. I’ll help you build the strategy.
Digital Strategy & Guidance
Build a digital strategy that works for your organization—not someone else’s.
Your organization doesn’t need to be everywhere. It needs to be in the right places, reaching the right people, with the right message.
I take a comprehensive look at your digital presence to understand what’s working, what isn’t, and where there are opportunities to grow. From there, we can develop a practical strategy built around your audience, mission, resources, and goals.
How I Can Help
Digital Audits & Strategy — Evaluate your website, social media, email, branding, audience data, and overall digital presence.
Audience Growth — Identify opportunities to reach new audiences and deepen relationships with the people already engaging with your organization.
Campaign Strategy — Build strategies around season announcements, concerts, events, ticket sales, fundraising campaigns, and other important moments.
Content, SEO & Search — Improve how audiences discover your organization through stronger content and search visibility.
Email, Social & Digital Advertising — Strengthen campaigns across email, social media, Google Ads, and paid social.
Analytics & Reporting — Turn your data into useful insights, KPIs, dashboards, and reports that help you make better decisions.
Website & Audience Experience — Identify opportunities to improve the digital journey for ticket buyers, donors, members, and other audiences.
Streaming & Digital Experiences — Explore streaming platforms, production needs, digital distribution, and strategies for reaching audiences beyond the concert hall.
The Goal?
Not more digital work for the sake of being digital.
A clearer strategy, a stronger connection with your audience, and a digital presence that supports the work your organization is already doing.
What You’ll Walk Away With
Every organization is different, so your deliverables will be tailored to your goals, needs, and capacity. Depending on the project, they may include:
Digital Strategy Audit — A clear assessment of your website, social media, email, audience data, branding, and digital performance.
Strategic Roadmap — Actionable recommendations, priorities, timelines, KPIs, and benchmarks to guide your next steps.
Content & Communications Plan — An editorial calendar built around your programming, campaigns, events, and organizational priorities.
Campaign Strategy & Creative — Support for digital campaigns, including messaging, advertising copy, landing pages, and promotional assets.
Audience & Email Strategy — Recommendations for segmentation, targeting, and improving how you communicate with different audiences.
Analytics & Performance Reporting — Customized dashboards and reports that turn engagement, ticketing, fundraising, and campaign data into useful insights.
SEO & Website Recommendations — Practical improvements to search visibility, content, site structure, mobile experience, and the audience journey.
Digital Tools & Technology Guidance — Recommendations for analytics, CRM integrations, streaming platforms, digital advertising tools, and other technology that supports your goals.
No Cookie-Cutter Strategies
You won’t receive a generic report and a list of things you should be doing.
You’ll leave with a clearer understanding of your digital presence, practical priorities, and a strategy your organization can realistically put into action.
Content Strategy & Storytelling
Great organizations have great stories. Let’s tell yours.
Your content should do more than fill a calendar. It should help people understand who you are, why your work matters, and why they should be part of it.
I help arts and nonprofit organizations develop thoughtful, audience-centered content that connects their mission with the people they want to reach.
How I Can Help
Content Strategy — Develop a clear approach to what you say, where you say it, and who you’re trying to reach.
Storytelling & Editorial Content — Create compelling stories around artists, repertoire, programs, people, community impact, and behind-the-scenes experiences.
Content Creation — Develop written, visual, and multimedia content for websites, blogs, email, social media, and digital campaigns.
Social Media Strategy — Build platform-specific strategies designed to strengthen engagement, grow communities, and support organizational goals.
SEO & Audience Discovery — Create search-friendly content that helps new audiences discover your organization and its work.
Campaign Storytelling — Develop messaging and content for concerts, exhibitions, festivals, fundraising initiatives, season announcements, and special projects.
Digital & Streaming Content — Build strategies for promoting streamed and on-demand experiences while exploring opportunities for audience growth and revenue.
More Than Just Content
The goal isn’t to post more.
It’s to tell better stories, reach the people who need to hear them, and turn attention into meaningful relationships with your organization.
What We Can Create Together
Every organization has different stories to tell and different audiences to reach. Depending on your goals, I can help with:
Editorial Planning & Content Creation — Develop content calendars, audience-focused messaging, interviews, website copy, and editorial content that supports your mission and programming.
Video & Multimedia Storytelling — Shape artist interviews, behind-the-scenes stories, short-form video, social content, and other multimedia experiences that bring audiences closer to your work.
Long-Form & Editorial Content — Create engaging articles, program notes, artist features, educational content, and stories that give audiences a reason to explore deeper.
Music & Arts Copywriting — Translate repertoire, history, artist stories, and complex ideas into accessible and engaging content for a broader audience.
Social Media Strategy & Engagement — Develop audience personas, platform-specific content, messaging guidelines, and engagement strategies that help build meaningful digital communities.
Partnerships & Creator Outreach — Identify opportunities to collaborate with artists, educators, creators, cultural organizations, and other partners who can expand your reach.
Event & Campaign Storytelling — Build integrated content around concerts, exhibitions, festivals, fundraising campaigns, memberships, and other important organizational moments.
Audience & Revenue Strategy — Explore how content can support ticket sales, memberships, donations, subscriptions, and other revenue opportunities.
Content With a Purpose
I don’t believe in creating content just to keep your feeds busy.
Everything we create should have a reason—to inform, inspire, connect, invite, or move someone to take action.
Musicological Research & Programming Support
Where scholarship, storytelling, and music come together.
Music has a story—and understanding its history, culture, and context can transform how audiences experience it.
I bring professional musicological research and real-world arts programming experience together to help artists, ensembles, and cultural organizations create thoughtful, engaging, and historically informed musical experiences.
Whether you’re developing a concert program, researching repertoire, writing about music, exploring an artist or composer’s history, or looking for new ways to connect music with an exhibition or larger cultural conversation, I can help turn research into something audiences can understand, experience, and remember.
My approach goes beyond simply providing information. I work with you to uncover the people, histories, cultures, and ideas behind the music and translate them into compelling programs and stories.
Research with a Purpose
Scholarship shouldn’t live only on the page.
Let’s turn research into stories, programs, and experiences that bring audiences closer to the music.
How I Can Support Your Work
Whether you’re an artist, ensemble, presenter, museum, or cultural organization, I can bring research, historical context, and programming expertise to your project.
Musicological Research — Explore composers, artists, repertoire, genres, historical periods, and cultural contexts through thoughtful, academically grounded research.
Program Notes & Liner Notes — Transform research into engaging, accessible writing for concerts, recordings, albums, exhibitions, and digital releases that gives audiences a deeper connection to the music.
Music & Cultural Writing — Develop essays, articles, educational materials, artist profiles, and other editorial content that brings historical and cultural context to your work.
Concert & Repertoire Development — Research and develop repertoire, themes, and program concepts that create meaningful connections between music, history, culture, and audiences.
Music Programming & Curation — Support the development of concerts, festivals, exhibitions, interdisciplinary programs, and other musical experiences from initial concept through programming.
Research for Museums & Cultural Organizations — Connect music with exhibitions, collections, historical moments, artists, and cultural themes to create richer interdisciplinary experiences.
Artist & Project Consultation — Work with composers, performers, ensembles, and organizations to strengthen the historical, cultural, and narrative foundations of recordings, performances, and special projects.
Collaboration & Industry Connections — Identify artists, musicians, scholars, composers, and potential creative partners who can help bring a project or program to life.
Give the Music More Context
Whether it’s a concert program, an album, an exhibition, or an entirely new idea, I can help uncover the stories behind the music and find the best way to share them.
Because sometimes the story behind the music changes the way we hear it.
Ongoing Advisory & Retainer
Sometimes you need more than a one-time project. You need a trusted partner.
For organizations that need continued support but may not have the capacity—or need—to add another full-time staff member, I offer flexible advisory and retainer partnerships.
Think of me as an extension of your team: someone who already understands your organization, goals, audience, and challenges and can provide strategic guidance when you need it.
Ongoing Support Can Include
Regular Strategy Sessions — Weekly, biweekly, or monthly conversations to review priorities, challenges, campaigns, and upcoming opportunities.
Digital & Audience Strategy — Continued guidance on websites, email, social media, SEO, analytics, advertising, audience development, and emerging digital tools.
Content & Editorial Planning — Develop and maintain content calendars, campaign plans, messaging, and storytelling priorities throughout your season.
Campaign Support — Strategic guidance for season launches, performances, exhibitions, fundraising initiatives, ticket campaigns, and special events.
Analytics & Performance Reviews — Regularly evaluate audience behavior, campaign performance, KPIs, and other data to understand what’s working and where to adjust.
Music Programming & Research — Ongoing support with repertoire research, program development, artist research, program notes, liner notes, and musicological needs.
Staff Support & Training — Help your team strengthen its skills in digital strategy, content creation, analytics, audience engagement, and related areas.
Strategic Sounding Board — Have an experienced outside perspective available when you’re facing a new idea, opportunity, challenge, or decision.
Expertise When You Need It
You may not need another full-time employee. But you might need someone who understands your work and can be there consistently.
That’s what the retainer is for: ongoing expertise, fresh perspective, and a partner invested in helping your organization move forward.
